These new AT&T commercials rankle me.
You know the ones. Some guy is in a foreign country, about to have a very important meeting (usually business-related), and he doesn’t get the most earth-shattering voicemail of his life from his boss because he doesn’t have AT&T. Some marketing genius, or probably some marketing genii, or even more probably some marketing genii and some market focus group(s), thought this would entice us idiots to buy more AT&T cellular phones.
Has anyone out there actually purchased an AT&T phone directly in response to these commercials? If so, you’ve just been duped by this brilliant one-two marketing pitch:
a) At some point, you’ll be in an area with bad service, and when you are,
b) that’s when you’ll miss the most important phone call/voicemail of your life.
Yes. And to make matters worse, said would-be message deliverer, KNOWING FULL WELL THAT YOU’RE IN A FOREIGN COUNTRY OR SOMEWHERE ELSE WHERE THERE’S A GOOD CHANCE YOU WON’T GET RECEPTION FOR THE CALL, will just leave you this life-changing voicemail, expect you to get it, and go on about his business. He won’t try to reach you by other means, and he won’t follow-up to ensure you received the message.
Do you know how small the chances of this happening are? How many times will this ever happen to most people in their life? Once, maybe. Or twice if you have my luck.
So by all means, buy AT&T. Because you need to allow for the incredibly non-fortuitous, disastrous event that has .01% chance of happening. (I did the math for you.)
What’s more insulting—the marketing pitch itself, or the fact that they thought they could entice you with it?
Speaking (obliquely) about intelligent consumer spending, this reminds me of another commercial I saw, promoting LifeLock. At some point in the ad, one potential customer wants to sign up because LifeLock promises to cut down on your junk e-mail. Yeah. Let’s pay someone to do that for us. Great idea.
I’m really not an angry person…
4 days ago